With the end of the three-decade war, the island's tourism industry has picked up remarkably and increased arrivals to the island have boosted the demand for domestic aviation. The concept of private domestic aviation in Sri Lanka was something that was virtually unheard of.
Nowadays, luxury is not just about the necessity in society; it is instead defined as a specific kind of sign value. Travel luxury is culture combined with the latest standards and up to date know-how. The classic and modern views coexist and unify, creating thus a new concept and form of travel luxury, innovative trends and lifestyle standards. The post-war era has brought a new dimension to the arena in Sri Lanka, with plenty of opportunities for the thus far underdeveloped domestic aviation industry in the country, with Fairway Holdings having stepped in as one of the pioneers to venture into this new business landscape with a vision of further enhancing the link between tourism and domestic aviation in Sri Lanka.